Senior marketing accountability
A growth function
with clear leadership.
Fractional CMO leadership brings strategic marketing direction and commercial accountability into the business on a retained, part-time basis.
Wilford Augustus
Direction that connects to delivery.
As a Fractional Chief Marketing Officer, Wilford Augustus aligns marketing, sales, technology and campaigns around clearly defined commercial objectives.
The role connects brand positioning and customer acquisition with demand generation, conversion and market visibility. It gives founders and leadership teams senior marketing ownership without requiring a full-time appointment.
GMG’s remit is revenue-facing marketing leadership. Broader executive leadership, board governance and coaching sit with London Leadership Review.
The work
From commercial priorities to an executable plan.
Set direction.
Clarify positioning, priority audiences, growth objectives and the role marketing plays in the buying journey.
Align execution.
Bring teams, campaigns and supporting systems into a coherent programme with clear ownership.
Review progress.
Connect activity to demand, pipeline and commercial learning. Use the evidence to adjust priorities.
Engagement
Senior oversight.
Practical involvement.
GMG operates on a fractional, retainer basis. The engagement scope, working rhythm and responsibilities are agreed around the organisation’s commercial problem and execution needs.
Start with a free discovery meeting to establish fit, priorities and the right level of involvement.
When should a business consider a Fractional CMO?
When it needs senior marketing direction and commercial accountability on a retained, part-time basis. GMG agrees priorities, responsibilities and the working rhythm around the business’s commercial problem and execution needs.
Start with the commercial problem
Give your growth programme a clear owner.
Tell us where you want to grow, what is holding you back, and what successful execution would look like.
Book a free discovery meeting